"A World Class Distribution Company"

Company History

Datu Complex started as a retail company in the early seventies by the founder Datu Johnny Lima. Starting with one, it has grown into 14 outlets all over Mindanao. In 1993, they ventured into Distribution, thus DCDist was born. It gained the distribution rights for Sugarland International Products, Inc. for selected outlets in Davao City, and later acquired the right to distribute for Procter & Gamble Phils. Inc. in the area of Davao Provinces, and later added, Monde Nissin, SAFI/HEINZ UFC, Mead Johnson and Wrigley’s Phils, Inc.

DC Group

Now, the DC Group focuses on distribution being the core of its business. Aside from the distribution business, DC and it’s group of companies also has other ventures in the food, manpower, real estate leasing & rentals, and retail industries.

Managed by its current President, William Lima, DC Group’s Distribution arm has the widest coverage and reach in Southern Mindanao, covering the entire Davao City and all its Provinces, North and South Cotabato and Cotabato City.

DC Group

Awards and Recognitions

Procter and Gamble

  • P&G National Best in Class Distributor, Fiscal Year 1997-98
  • P&G National Best in Class Distributor, Fiscal Year 1998-99
  • P&G National Best in Class Distributor, Fiscal Year 2003-04

Sugarland International

  • Pasiklaban sa Tag-ulan Awardee, 1997

La Tondena Distillers

  • High SPEED (Sales Performance thru Effective and Efficient Distribution)

Mead Johnson

  • Mead Johnson Best in Customer Service Level, April, 2005
  • Mead Johnson 3rd Place Sales Volume Achievement
  • Mead Johnson Highest Sales Growth Award, April, 2005
  • Mead Johnson 2nd Place Sustagen Family Fantasy Merchandising Contest

Individual recognitions were also commended to the leaders of the organization with the following awards:

  • P&G National Best in Class General Sales Manager, Fiscal Year 2003-04
  • P&G National Best in Class Distributor Sales Supervisor, Fiscal Year 2003-04
  • P&G National Mythical Five Major Accounts Manager, Fiscal Year 2003-04
  • P&G National Best in Class Finance Manager, Fiscal Year 2002-03